OlympusTM, an EnKash** product, is a licensed online payment aggregator authorized by the RBI

Olympus™, an EnKash** product, is a licensed online payment aggregator authorized by the RBI

Why EnKash?

Automate your company’s AP, AR, and bank reconciliation seamlessly

Corporate Cards

Simplify corporate spending with flexible card solutions


Manage employee expenses with a highly customizable platform

Loyalty Lounge

Seamlessly automate & manage rewards, incentives

Automate your company’s AP, AR, and bank reconciliation seamlessly

#Launching soon 🚀 as per RBI's PA (Online) authorization

Simplify corporate spending with flexible card solutions

Let your employees choose their favorite meals and save on taxes

Track and manage fuel expenses for your business travels

Unlimited cards with centralized controls

Pay for digital marketing campaigns and subscriptions with ease

Manage all your SaaS subscriptions with our dedicated SaaS Cards

Simplify travel and entertainment expenses for employees

Empower employees to make purchases and track spends in real time

*Powered by Banks/REs

Manage employee expenses with a highly customizable platform

Track and manage your budget with ease

DIY hierarchy for approval, policies, and expenses

Create policies and approval flows on the go

Get reimbursed for your expenses quickly and easily

Automate receipt management with OCR

Seamlessly automate & manage rewards, incentives

400+ brand vouchers for corporate gifting

Enable automated trade incentives easily

Automated platform for employee appreciation

Easy to use gifting solution

Get discounts on partnered subscriptions and more

Read our product-related blogs and learn how they can transform your business

Watch our product videos for an easy, engaging, and quick understanding

Know how EnKash is disrupting the industry with technology and innovation

Stay updated with the latest news and developments from EnKash

Know what our customers have to say after using our products

How to Improve Startup Funding

5 Ways to Improve Startup Funding

How to Improve Startup Funding

Startups, are you struggling to secure funding?

Have you hit a roadblock in your fundraising efforts?

Don’t worry, because help is at hand. In this article, we’ll share some tips and tricks to help you take your funding game to the next level. From finding the right investors to getting creative with your funding sources, we’ll cover all the bases and provide actionable advice that will make a difference. So, if you are ready to improve your startup’s financial resources, read on.

Why do startups need funding?

Startups need funding to cover the costs of starting and growing a business, including product development, marketing, hiring, and infrastructure. Additionally, funding can provide a cushion for unexpected expenses and help startups scale their operations quickly. Startups may seek funding from investors, banks, or crowdfunding platforms, and the amount of funding needed will depend on the type of business and its growth goals. Without sufficient funding, startups may struggle to get off the ground or to compete in their industry, making it difficult to succeed and achieve long-term viability.

What are the top ways to improve startup funding?

Below are some ways to improve startup funding:

  1. Make a compelling case for your startup. Investors want to see that your company has the potential for growth and profitability. Be sure to include a solid business plan and financial projections.
  2. Research the right investors. Not all investors are created equal. You’ll want to find investors who are a good fit for your company and who have a history of investing in startups similar to yours.
  3. Get creative with your funding sources. Don’t rely solely on traditional methods like bank loans or venture capitalists. Consider crowdfunding, angel investors, and even personal loans from friends and family members.
  4. Stay organized and focused. Keep track of your expenses, milestones, and goals so that you can show investors that you’re serious about making your startup a success.
  5. Be prepared to give up some equity. In most cases, you will need to give up a percentage of ownership in your company to get funding from investors. Be sure to consider this before moving forward with any deals.

What is the process for Startup Funding?

Research and development of your product

If you’re looking for ways to improve startup funding, one key area to focus on is research and development for your product. This can help you attract more investors and secure better terms for funding. To begin with, it’s critical to have a solid grasp of your target market and the needs that your product can fulfill for them. This market research will be essential in creating a product that appeals to your target market and differentiates itself from the competitors.

Once you have a good idea of the market, you’ll need to start developing your product. This process can be costly, so it’s important to secure funding before starting development. Once your product is developed, you’ll need to test it extensively to ensure it meets customer expectations and works as intended.

After your product has been released, keep a careful eye on user feedback and usage statistics. This will enable you to spot any places that require improvement. You can build a solid basis for the success of your startup by making investments in research and development.

Create a detailed business plan

To create a winning business plan, focus on the essentials,

  1. Don’t make it too long or complex – focus on the essentials and make it easy to understand.
  2. Clearly articulate your business idea and what makes it unique.
  3. Do your research and include data to back up your claims.
  4. Be realistic about the potential for growth and profitability.
  5. Have a solid plan for marketing and sales.
  6. Include financial projections for the next 3-5 years.
  7. Get feedback from experienced entrepreneurs and investors before finalizing your plan.

Find the right investors

The most important step in securing funding for your startup is to find the right investors. There are several ways to improve your chances of finding the right investors, and they all start with having a great pitch.

To find the right investors, you need to first identify your target market. Angel investors and venture capitalists are always looking for new and innovative companies to invest in, so it’s important that you target those who are likely to be interested in what you’re doing. Once you’ve identified your target market, you need to put together a great pitch. This should include an overview of your company and what you’re trying to achieve, as well as detailed financial projections.

It’s time to begin approaching prospective investors once your pitch is complete. Personal introductions are the most effective way to do this, either from people you know or from other business owners who have already received financing from the investors you’re aiming for. Attending industry events where investors are probably present is the next best option if you can’t get personal connections. Last but not least, don’t overlook internet sources like crowdfunding websites and directories of angel and venture capitalists.

Give up some control of your company

  • One way to improve startup funding is by giving up some control of your company.
  • This can be done by bringing on board investors or by selling a minority stake in the business.
  • Doing this can provide much-needed capital to help get the business off the ground or to expand it.
  • It can also give you access to valuable resources and advice from experienced investors.
  • However, giving up some control of your company also comes with certain risks, so be sure to weigh them carefully before making any decisions.

Be prepared to give equity in your company

If you’re seeking startup funding, be prepared to give up equity in your company. Equity is a share in the ownership of your company. By giving up equity, investors are essentially buying a piece of your company.

The amount of equity you’ll need to give up depends on several factors, including how much money you’re looking to raise and the perceived riskiness of your business. But giving up even a small percentage of your company can have a big impact on its value down the road.

So before you start seeking funding, make sure you’re prepared to give up some equity in your business. It could be the key to unlocking the capital you need to get your business off the ground.


Startup funding can be a difficult proposition for founders who lack the resources and network to raise capital. However, with careful planning and leveraging of personal networks, startups can find success in raising funds. By considering all available options and creating an organized approach to fundraising, founders can maximize their chances of securing a successful round of startup funding. With proper preparation and dedication, any startup can realize its full potential through the right combination of sources.

5 Ways to Improve Startup Funding

How to Improve Startup Funding

Subscribe to get fresh updates in your inbox

The Ultimate Platform for Businesses

Manage all finance functions end-to-end benefit from a credit limit, and do more with less