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What is an Angel investor

What is an Angel Investor and How to Approach Them?

What is an Angel investor

In recent years, India has emerged as a hub for startup businesses, and angel investors have played a crucial role in the development of the startup ecosystem. An angel investor is a high-net-worth individual who invests in startups and provides capital, expertise, and industry connections to help them grow. In this article, we will delve into what angel investors are, how they operate, and how to approach them for investment.

What are Angel Investors?

Angel investors are high-net-worth individuals who invest in early-stage startups that have the potential for high growth. These investors have typically experienced entrepreneurs, business leaders, or industry experts who provide not only financial support but also mentorship, guidance, and industry connections to the startups they invest in.

According to a report by the Indian Private Equity and Venture Capital Association (IVCA), angel investments in India rose from $24 million in 2013 to $196 million in 2018, a CAGR of 52%. The report also shows that angel investors contributed 29% of the total number of deals in the Indian startup ecosystem in 2018.

How do Angel Investors operate?

Angel investors in India typically invest in startups at the seed or early stages of development. They provide the necessary capital to help startups develop their products, build their team, and scale their business. They are given equity in the business as compensation for their investment.

Angel investors in India tend to invest smaller amounts than venture capitalists, usually between INR 50 lakhs to INR 5 crores. However, they are more likely to invest in riskier ventures that are at an early stage of development and have yet to prove their business model.

Angel investors in India also tend to invest in startups in industries where they have expertise and connections. This is because they can offer more value to the startups, they invest in by providing industry insights, advice, and introductions to potential customers, partners, and investors.

How to Approach Angel Investors?

Approaching angel investors in India can be a daunting task, but there are several things you can do to increase your chances of success. Here are some tips on how to approach angel investors in India:

Build a solid business plan

Before approaching angel investors, you need to have a solid business plan in place. This plan should include your product or service, target market, business model, financial projections, and marketing strategy. Your plan should be well-researched and demonstrate your understanding of your industry and your competition.


Networking is crucial when it comes to approaching angel investors in India. Attend startup events, meetups, and conferences to meet potential investors and other entrepreneurs in your industry. Join online communities, such as LinkedIn groups, to connect with investors and industry experts.

Seek referrals

Referrals from industry experts, advisors or other investors can go a long way in getting the attention of angel investors in India. Seek advisors who can introduce you to potential investors and provide recommendations to strengthen your business plan.

Be clear and concise

When pitching to angel investors, be clear and concise about your business plan and investment opportunity. Investors receive many pitches, so it's important to make a strong first impression and quickly get to the point of your pitch.

Highlight your team

When approaching angel investors in India, it's important to highlight the strength and experience of your team. According to a report by KPMG, 50% of angel investors in India invest based on the quality of the founding team. Investors want to see that you have a team with the necessary skills and experience to execute your business plan. Make sure to showcase your team's qualifications, experience, and accomplishments to make a strong impression.

Highlighting your team can be a critical factor in securing angel investment in India. According to the same KPMG report, angel investments in India grew from $69 million in 2015 to $290 million in 2019, indicating the increasing interest of investors in the Indian startup ecosystem. By emphasizing your team's strengths, networking, seeking referrals, and having a solid business plan, you can approach angel investors in India with confidence and increase your chances of securing funding for your startup.


In conclusion, angel investors in India play a crucial role in the success of early-stage startups by providing not only financial support but also valuable expertise, guidance, and industry connections. The Indian startup ecosystem has witnessed significant growth in angel investments over the years, highlighting the increasing interest of investors in supporting innovative ideas and new businesses.

Remember, as the Indian economy continues to grow and evolve, the role of angel investors in the startup ecosystem is becoming even more critical. With their expertise and financial support, angel investors are helping to fuel the growth of innovative startups and drive economic development in India.

To approach angel investors in India, it's important to have a solid business plan, network with potential investors, seek referrals, and showcase the strengths of your founding team. By following these steps and leveraging the support of angel investors, startups in India can accelerate their growth and achieve their goals.

What is an Angel Investor and How to Approach Them?

What is an Angel investor

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