

A key performance indicator (KPI) is a measurable metric used to track and evaluate how effectively an organisation, team, or process is achieving specific business objectives.

KPIs are defined based on clear objectives and measurable criteria.
Data is collected at regular intervals and compared against targets or benchmarks.
Results are reviewed to guide operational adjustments and strategic decisions.
Common KPI categories include:
Each category supports a different business focus.
KPIs turn data into actionable insights.