

Cash flow refers to the movement of money into and out of a business over a specific period. It shows how much cash a company generates and uses through its operating, investing, and financing activities.

Cash flow is a core indicator of a company’s financial health, liquidity, and ability to meet short-term obligations. Strong cash flow enables businesses to pay vendors on time, invest in growth, manage payroll, and handle unexpected expenses. Limited or irregular cash flow can lead to operational delays, borrowing dependency, or disruptions in vendor and employee payments.
Finance teams track cash flow closely to plan budgets, optimise working capital, ensure timely settlements, and forecast future liquidity needs.
Cash flow is tracked through actual cash movements, not just accounting entries. It typically includes:
Positive cash flow (inflows > outflows) strengthens liquidity.
Negative cash flow (outflows > inflows) raises concerns around sustainability, working capital, and payment cycles.
Finance teams use cash flow statements to analyse trends, compare performance with forecasts, and make strategic decisions on spending, investments, and credit.