

Return on Investment is a financial metric used to evaluate the profitability or efficiency of an investment by comparing the gains achieved against the cost incurred.

ROI is calculated by dividing net returns by investment cost, expressed as a percentage. It helps compare different investment options objectively.
ROI helps businesses assess whether spending on tools, infrastructure, or initiatives delivers measurable value. It supports data-driven decision-making.
ROI is used to evaluate fintech tools, payment infrastructure, marketing spends, and operational improvements.