

Market share represents a company’s portion of total sales or transactions within a specific market, expressed as a percentage of overall industry activity.
It is calculated by dividing a company’s sales or volume by total market sales. Market share can be measured by revenue, units, or transaction value.
Market share reflects competitive strength and growth potential. Increasing share often signals better customer adoption and pricing power.
Tracking market share helps businesses assess strategy effectiveness and competitive positioning in evolving markets.