

The economic cycle refers to the natural pattern of expansion and contraction in economic activity over time. It describes how an economy moves through phases of growth, slowdown, decline, and recovery, influencing production, employment, income levels, and overall demand.
Economic cycles shape the environment in which businesses operate. Changes in economic activity affect consumer demand, costs, access to credit, and investment behaviour across industries.
During periods of growth, spending and production tend to rise. During slowdowns or contractions, demand weakens and uncertainty increases. Understanding the economic cycle helps organisations anticipate these shifts and adjust operations, pricing, and planning accordingly.